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Marketing Director

Marketing Director

My client, a video games developer specialized in online games, best known for MMO-RP games, is looking for a Marketing Director who will be working strategically and tactically on all titles developed both internally and externally.

The Marketing Director will lead a team of marketing professionals and will report to the Chief Marketing Officer.

As Marketing Director you will lead a team of brand, marketing and PR professionals. You and your team will be an integral part in growing and marketing high-profile brands. You will work with the Sales Director, Community Engagement Director, and the Marketing Art Director – as well as their teams – in creating and executing go-to-market strategies to successfully position, market, and launch products across different gaming platforms.

The role:

– Build, grow, and manage brands to create long-lasting brand equity

– Work together with your team and other teams to create marketing strategies go-to-market plans that combines marketing, PR, sales, engagement, and creative

– Identify target audiences and build positioning strategies that will make brands and products stand out and generate interest before, during, and after launch

– Work with IP partners to capitalize on transmedia opportunities including TV, movies, music, board games, books, and more

– Track and use KPIs to evaluate, improve, and steer your own work and that of your team

– Play an important part in continuing to build the marketing department, hiring great people and developing the team

You:

– 10+ years experience in the gaming industry of which a minimum of five years have been spent in high-level marketing roles

– Successfully shipped several AA and AAA titles across multiple platforms, both digital and retail. Experience with AAA games as a service on PC/console is a plus.

– Bachelor’s Degree or equivalent

– A desire to work both strategically and tactically on growing brands and marketing products

– The ability to lead and inspire a team, being both a leader and a manager

– A genuine interest in analyzing trends and using data to make informed decisions, but also wanting to innovate and create new paths to success

– The ability to plan and manage the work of others, but also work operationally

– Excellent communication skills, able to work with people from different professions across teams, to deliver on a unified vision

The role must be in one of these locations: Lisbon, Oslo or Stockholm