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Retention Product Manager – Remote

Retention Product Manager

My client, an organisation that has created a blockchain-based metaverse owned and governed by its users as a platform for sharing and creating content, is in the search of an expert in user retention to join their rapidly growing team.

As the new Retention Product Manager, you’ll be developing and implementing a strategy for user retention and creating incentives for users in a product where monetization is not the goal. You’ll be in charge of leveraging this momentum of explosive growth and keeping users activated and engaged in the platform.

This metaverse is a fast-growing and unique ecosystem with its own Decentralized Autonomous Organization, currency, marketplace and property system, where crypto doesn’t play a leading role and is only used for transactional elements.

The role:

– Design and execute end-to-end exhaustive experiments that foster user base retention, including but not limited to activation, engagement and resurrection campaigns.

– Formulates, tests and refines assumptions and hypotheses through user research and testing

– Work on optimizing first time user experience.

– Work with community management, copywriting, and content teams to create and manage global experiences that increase engagement.

– Manage the roadmap for retention focused features, such as push notification, in-app notifications, email, web notifications, and other ways to bring users back to the product.

You:

– 5+ years of product marketing or growth marketing experience in gaming, preferably in retention-oriented roles.

– Experience designing, executing and extracting learnings from A/B experiments.

– Experience creating strategic product roadmaps, and working with cross-functional teams

– Data-driven decision making, possesses strong analytical skills, and are comfortable dealing with data

– Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material

– Comfortable dealing with business intelligence tools and/or SQL

– Passionate about gaming and/or crypto

Full Remote role, preferably within the US East Coast and Europe time zones.

Salary negotiable